Abstract:
This research presents a comprehensive analysis of the values and antivalues created through the propaganda and political communication of the President of Ecuador Rafael Correa Delgado in a determined temporality in 10 years of management of the political command. In Latin America from the installation of the political model called Socialism of the XXI Century, communication plays a preponderant role, since it is understood that the correct management of the message generates a close dialogue with the people and therefore generates an ideological affinity. In this paper the elements and analysis of the
Ecuadorian president’s communication and how he has exercised the community from the beginning to the end of his mandate are analyzed as the elements of analysis and the analysis and results presented represent the content based on participant analysis of the speech framed in the permanent campaign of ideas and rapprochement with the population.
